Pricing Analytics

In-Depth Pricing Analytics

Pricing is an essential part of the marketing mix, along with place, product, and promotion. If the price is not correct, either the product will not sell, or money will be “left on the table.” The best price, or price structure, can only come from the analysis of transaction and survey data using models to predict take rates, unit sales, revenue, and contribution.

Data Analytics Corp. moves you across the analytical bridge for pricing using a number of pricing analytics. Some of these include:

There are a number of steps in pricing research that feed into a price strategy. The critical component feeding into the level determination is the simulator, which in turn takes input from a statistical model. Data Analytics Corp. focuses on the determination of the pricing level as input into the pricing strategy.