Technical Memos

Elasticities
Quickly learn the basics of price elasticities for optimal pricing.
van Westendorf

Gain an understanding of a simple pricing analytics tool for the early stages of new product development.

Gabor-Granger

Learn about a more advanced and intuitive pricing analytics methodology for the later stages of product development.

Conjoint
Pickup the foundations for a time-honored market research and pricing analytics methodology.
Cart
Gain insight into a powerful market research, segmentation, and pricing analytics tool with an intuitive graphical display.
Log’s Cheat Sheet
Refresher and background on logs for easy reference.
Logs Technical Memo
Review and learn more about the log transformation, a powerful tool in empirical work.
SVD Technical Memo

Learn about a very important matrix operation for statistical analysis — Singular Value Decomposition.

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