Pricing Analytics

Pricing is a critical part of the Marketing Mix, along with place, product, and promotion. If the price is not right, either the product will not sell or money will be “left on the table.” The best price, or price structure, can only come from the analysis of survey and transactions data using models to predict take rates, unit sales, revenue, and contribution.

Data Analytics Corp. moves you cross the Analytical Bridge for pricing using:

  • Conjoint Analysis
  • Discrete Choice Analysis
  • van Westendorp Price Sensitivity Analysis
  • Gabor-Granger Analysis
  • Data Visualization
  • Predictive Modeling
  • Price Segmentation
  • Simulators
flow chart

There are a number of steps in pricing research that feed into the price level part of a price strategy. The key component feeding into the level determination is the simulator, which in turn takes input from a statistical model. Data Analytics Corp. focuses on the determination of the pricing level as input into the pricing strategy.

Data Analytics Corp.’s founder, Walter R. Paczkowski published a book on Pricing Analytics which is listed on the Training menu.

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