Market Research

Market research is the mainstay of marketing efforts but it is also important for new product development, pricing, promotional activities, corporate strategy development, and human resource monitoring, to mention a few areas.

Public policy also relies on market research, although it is usually called opinion research in this context. Data Analytics Corp. has its roots in market research by providing statistical and modeling expertise to market research providers and end-users.

These efforts are still part of Data Analytics Corp.’s bailiwick. It moves its clients cross the Analytical Bridge using:

  • Latent Class Segmentation
  • Conjoint Analysis
  • Discrete Choice Analysis
  • Pricing Analysis
  • TURF Analysis
  • Message Ranking Analysis
  • Penalty Analysis
  • Text Analysis

to mention just a few. Most of the market research data come from surveys so we are often asked:

We always respond:

answers

Whether the data are Small Data or Big Data, the analysis is the same – Deep Analytics to extract useful, insightful, and actionable Rich Information.

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